Try before you buy…I’m shocked that with so many great wines out there, somebody has picked up on this sooner! There are tasting rooms all over “wine country” and thousands of wine shops around the nation. But what if you don’t have access to these resources or your local wine shop doesn’t carry the wine you want? The profileration of internet has completely changed wine sales and created new opportunities for many producers and winery owners, especially the small guys. Perhaps the biggest obstacle for the small producer has been getting their wines to market and finding opportunities for consumers to taste their products.
I don’t’ know about you, but I have a hard time imagining what a wine tastes like based on written descriptions alone. Many people are reluctant to spend their hard earned money on a bottle of wine that the might not enjoy. Personally, I would much rather have a sample to form my own opinions. Two new companies have emerged to help address this challenge.
Brixr.com, an offshoot of Crushpad in San Francisco, has stated selling and shipping “Tasting Packs.” With the the help of a company, aptly named, Tiny Bottles, Crushpad’s winemakers can package and sell collections of small 50 ML samples of their varietal wines. There are many different tasting packs to choose from allowing the consumer to explore a wide range of wines without spending an arm and a leg in the process. For a different tasting experience, Crushpad also sells a product called Fusebox, which allows you to blend your own custom wine in the comfort of your own home. I’m interested in getting a few of these for a wine tasting party!
TastingRoom.com is operation that is catering to larger, more well-known producers, but the concept is very similar to Brixr’s. At the moment, the number of producers they represent is small, but the number is growing consistently. Shipping is another story. Currently they can only ship to a small number of states, but this number is growing quickly as well.